The program for this study was to identify both short-term and long-term strategies to reinforce the unique identity of this urban neighborhood, with a focus on enhancing its perimeter connections to the city. At the 16th Street Bridge, proposed graphics incorporate a series of icons to communicate, at a glance, the range of products and services to be found in this regional destination. Additional elements within the district combine environmental graphics with everyday objects to convey a sense of grit, variety, and cool.